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Game Trailer / Animation / Short Video / MAD (Video Remixes)
Content Ideas / Social Media Operation / Marketing / Event Planning
GIF Design / Ticket Design / Poster Design / LOGO Design / Pixel Art
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Monster Attack: Nian
Minecraft 2023 Lunar New Year DLC. I lead the entire process, from the output of the creative promotion ideas to the production of the teaser video, from the ad placement to the player community.
Achieving over 300,000 views on YouTube, over 100,000 clicks and downloads on the Marketplace, and the Discord community has expanded to over 500 members.
Mr.Ender (Minecraft Influencer Project)
[YouTube] https://www.youtube.com/@mr.ender2022
[TikTok] https://www.tiktok.com/@_mr.ender
As the project leader, I built the content system from 0 to 1, and the whole process from animation production to digital marketing.
As of February 2024 the full platforms accumulated 100K+ followers, accumulated playback over 50M+, CPM only 10% of the median YouTuber in 2023 and brought 10K+ conversions for advertising products.
Official Douyin of Onmyoji
[Douyin] https://v.douyin.com/iFBhybN6/
As a content editor, responsible for producing marketing material that fits the theme during game version updates. The highest single play was 10M+, and 1K+ game downloads were attracted.
This account was awarded "China's Top 10 Official Game Accounts" in 2022.